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Organizing a Plant Sale

Murphy Westwood's picture

Let's exchange ideas and questions about how to organize a plant sale, when to do it, what to sell, etc.

ArbNet Administrator's picture

Do you offer just trees or perennials and vegetables as well?

JGoodsmith's picture

We do a very robust Plant Sale at The Morton Arboretum on Arbor Day weekend. From the marketing side, we promote it with a direct mail flyer (YES!) but also post online using the same system as our online store so ordering is easy...much easier than taking phone orders. We do a fair amount of social media announcing the sale and we include this in any publication that lists events from a major presence on our website to news releases to our magazine, onsite signage and event rack cards. 

Jennifer GoodSmith

VP Marketing and Communications

The Morton Arboretum